What is Amuse?

Project Overview

Amuse is an application that aims to increase customer satisfaction and profitability of our contracted amusement parks by providing two problem-solving, efficient attraction routes and planning to our customers.

How it started

Last winter, we planned to visit Universal Studios. We expected to have a lot of fun until we faced a problem. Since we had six hours to enjoy the experience, Universal Studio allowed us countless options, and alternative waiting was inevitable. Route recommendation and planning features were essential, but the Universal official application only provided basic information.

We found similar problems with other major amusement park applications, such as Disney Parks. Our conversations surrounding the topic, which inspired us to create a problem-solving application that recommends efficient routes and planning for future visitors.

Idenfying problem through interview

To ascertain if our experiences mirrored those of others, we undertook a series of user interviews across various demographics to gain a nuanced understanding and corroborate our observations of prevalent issues with amusement park applications.

Insights from the interview

Based on the interviews, our team found solution to limited fundamental problems: categorization, adding emergency information, and creating a digital map that demonstrates the precise point, features, and easy-to-interpret legend or key.

User Analysis Survey

Next, our team carried out quantitative user research to get a clearer picture of what our users really needed.

Key Insights

User Persona

Problems & Demands

1. Poor Data Filtering
   When customers need a particular tourist attraction in their official mobile apps, there are various decisions that tourists have to choose from. This causes pressure and selection overload for customers and causes negative perceptions when using the apps.


2. Uncertainty of waiting time
   Official mobile applications do not provide a waiting time based on the location of customers, only the average waiting time. Therefore, customers do not know when they have to start departing for the scheduled attraction when the reservation is approaching.


3. Did not consider the emergency condition
   Other official amusement applications did not consider safety or emergency condition. One of our interviewers works as a firefighter, and he mentioned that all the applications need to show emergency information to decrease victims.


4. Too complicated to see the map
   Most of our interviewees had a hard time seeing the official amusement application’s map because it did not categorize, and hard to find what they wanted. One of our interviewers mentioned that there is no difference between paper and digital maps.

Design Goals

Ideation

Amuse aims to increase customer satisfaction and profitability of our contracted amusement parks by providing two problem-solving, efficient attraction routes and planning to our customers.

Userflow

Information Architecture

Exploration

Exploration (pros/cons/suggestions)

Fixed Information Architecture

Visual Identity

User Feedback

Usability Testing

After we did user testing, we got the feedback for the emergency route. It is hard for them to realize the actual emergency condition and when they should click the emergency button. To fix this problem, we decided to make the button blink and show the alert message when the emergency condition happened. We did the second test, and all the users clicked the button within 3000ms.

Final UI

Comparison with other apps

What did we learn?

Amuse team primarily focuses on the user’s perfect experience in any amusement park. It was hard to interview various races and ages during the research process. However, as a team, we were proud to solve the people’s problems and concerns. We analyzed existing official apps and created the best design for the user in the design process. We kept doing user testing while making for solving the issues right away. Overall, it was fun to work with various people, and our team enjoyed it.

Works