What is Meta buddy?

Project Overview

Metabuddy is an application designed to help users learn conversational English effectively and enjoyably. The key to realizing this goal is the integration of artificial intelligence within our program.

How it started

World widely, most people have been learning English since they are young. Same as others, we learned English when we were little kids. However, we found an issue that even the English is a popular language, the learning cost is prohibitive, and hard to learn how to speak. Especially in South Korea, we interviewed various ages and found that they gave up learning English because of the expense and limited time.

Moreover, the other educational language application asked us to pay a high unnegotiable price monthly to learn basic features. These problems inspired us to create an Artificial Intelligence system to suggest users learn English effectively, pay an understandable fee, and solve the space constraint.

Idenfying problem through user researches

To determine if others were having similar experiences, we conducted user interviews with diverse groups. This helped us better understand and confirm our findings about the common problems with English education.

Insights from the researches

Based on the interviews and researches, our team found solution to limited fundamental problems: understandable price, categorization, opportunity to speak, and creating a fun elements into each educational features.

User Persona

Problems & Demands

1. Prohibitive Price
   When customers used a particular language learning app, they asked users to pay a prohibitive price. Unfortunately, this makes users give up learning and causes negative experiences when using the apps.


2. Systemwisely the learning part was boring
   Several educational applications only focus on learning features, so they do not put any fun elements in their apps. Therefore, customers do not want to keep using the apps after using few times.


3. Lack of opportunity to speak English in daily life
   Most of people live in busy life and have limited free time to spend. If there is no opportunity to speak in daily life, they just gave up to do it. One of our interviewers works as an engineer, and he mentioned that last month, he tried to properly speak English, but there were too many steps to do so, so he gave up to learn.


4. Lack of Categorization
   Most of our interviewees had a hard time seeing the critical features because they did not categorize them, and hard to find what they wanted. One of our interviewers mentioned that he gave up using the app because he could not find the conversation function.

Design Goals

Ideation

Metabuddy aims how to make customers learn English conversational effectively and enjoy while learning. AI program is the critical feature to realize our ambition and succeed in our goal.

Userflow

Information Architecture

Exploration

Exploration (pros/cons/suggestions)

Visual Identity

Usability Testing

After we did user testing, we got the feedback for the Recommended answer button. In the first test, it was hard for them to realize whether it was clickable or not. So, to fix this problem, we decided to make speech bubbles and little pieces of information during the blank state. Then, we did the second test, and all the users understood the function and realized the button was clickable.

Final UI

Works